By Samantha Murphy Kelly | CNN
The new iPhone 15 Pro lineup offers the typical slate of new features designed to persuade customers to upgrade: They’re slimmer and thinner than last year’s crop. The new cameras are professional-grade and the switch to USB-C charging will make your life easier.
But one new feature easily stands out: The Action Button.
Apple has repurposed its physical mute button on the side of its high-end models into a more customizable tool, allowing users to carry out a handful of commands, from recording a voice memo and taking a picture to turning on the flashlight. The button can also be programmed to launch any app or shortcut, essentially turning it into a remote control or launching pad to gain quick access to something you want on demand.
In the days since Apple’s iPhone 15 event at its Cupertino, California, headquarters, I’ve used it to load a variety of apps in a single press, including CNN, Amazon and Instagram. It’s certain the Action Button will become a viable resource for anyone who revisits an app time and time again throughout the day.
But it also has the potential to become an even more powerful tool; you could program it to play your favorite playlist, turn on the smart lights in your living room or use it to open the garage door. You could even turn it into a dedicated button to call mom. It builds on iOS’s existing offering of ready-made or custom shortcuts, and Apple is encouraging developers to build other unique shortcuts that other users could activate on the Action Button.
The change is subtle but it’s one of the few noticeable tweaks to the iPhone’s design this year. The Action Button is about the same size as the existing button, and users still hold it down to switch between muting and turning on the ringer. Commands are accompanied with visual feedback from the Dynamic Island bar — home to alerts and notifications at the top of the screen.
The Action Button update, along with changes in the phone’s charging and camera systems, comes as Apple looks to give consumers more reasons to upgrade their iPhones. Last month, Apple’s sales fell for the third consecutive quarter. iPhone revenue came in at $39.7 billion for the quarter, marking an approximately 2% year-over-year decline, as people update their devices less often.
Another selling point to splurge for …
Source:: East Bay – Entertainment