LeBron James has made a habit of making fellow players look silly. But on one occasion in 2009, the shoe was on the other foot. He got dunked on during a camp scrimmage by Jordan Crawford. The video of the play was swiftly taken away by LeBron’s team. Why did Nike make that decision? And did the incident have any repercussions for either player?
Jordan Crawford’s dunk on LeBron James
Ten years later, Jordan Crawford (@jcraw55) looks back on his infamous dunk on LeBron James https://t.co/ye4mFMjfNb pic.twitter.com/YRM703lovz
— Dime (@DimeUPROXX) July 31, 2019
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On July 8, 2009, the day began ordinarily at the LeBron James Skills Academy. The camp is an annual event orchestrated by Nike and James where America’s best college and high prospects get together to train under the watchful eye of the King. What is normally a celebration of the future of basketball became infamous in 2009 for another reason.
During a pickup game, Xavier’s Jordan Crawford drove hard to the rim, where James waited in the lane to confront him. What happened next stunned everyone. Crawford did a 360 from the free-throw line, slamming the ball so hard on James that the superstar fell to the ground with tears in his eyes, screaming “He boomed me. He f*cking boomed me”.
OK, that’s likely not quite how it all went down. But few people know what actually happened because Nike reps confiscated footage of the dunk. The given reason: Tapes of after-hours pickup games aren’t allowed. But Ryan Miller, the videographer recorded the play and described what happened to ESPN, made it clear that there other reasons for swiping the tape:
“LeBron called Lynn over and told him something. That’s how I knew his name was Lynn. LeBron said, ‘Hey, Lynn. Come here.’ “[Nike Basketball senior director Lynn Merritt] just said, ‘We have to take your tape,’ ” Miller said. “They took it from other guys, too.”
Why did Nike treat this footage as if was the recording of a political conspiracy?
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Nike’s overprotection of James speaks to the level of investment the company has in him. Nike and James’ business relationship began when LeBron was …
Source:: Showbiz Cheat Sheet