VF: Prince Harry & Meghan want to use Instagram to circumvent traditional media

Britain's Prince Harry and his wife Meghan, the Duke and Duchess of Sussex in South Africa

I’ve been slightly surprised to see the lack of follow-up reporting on the Duke and Duchess of Sussex’s lawsuits against the British tabloids. Meghan is going after the Mail on Sunday, while Harry seems to have joined a class-action lawsuit against the Daily Mirror, The Sun and the defunct News of the World. There’s a lot of hand-wringing and nasty comments from the royal reporters, of course, but where the legit follow-up? It feels like people are holding their breath to see what’s next. Katie Nicholl at Vanity Fair decided to push a very strange angle on all of this – her sources (??) tell her that Meghan and Harry aren’t simply trying to push back a caustic, racist and toxic press with legal action, they’re also trying to, like, change the way the media functions. In general or just regarding royals? I don’t know and neither does Nicholl. You can read her latest piece here. Some highlights:

The goal of the lawsuits: It is all part of a carefully considered plan to circumvent the traditional press machine and rewrite the rules of how royals interact with the media. According to royal insiders, Harry and Meghan don’t just plan to take on the tabloids in court; they are on a mission to redefine how the press operates—and they have a secret weapon to aid their mission.

They have a dude who Instagrams: Enter 26-year-old David Watkins, a former employee at Burberry who was hired by the couple this past summer to help run their Instagram account and who is transforming coverage of the Sussexes. “For them, the future is Instagram over the press,” said a source. “They are reaching a global audience that’s more than the broadsheets and tabloids combined, and crucially presenting themselves the way they want to. As far as Harry is concerned, it’s a way of cutting out the mainstream press, which is very convenient because he basically hates the press. Whether they win or lose the case, Harry’s intent on paying the press back for what they did to his mother, the endless scrutiny into his private life, and now their vendetta against Meghan. This is payback time, as far as Harry is concerned.”

Harry has loathed the press before Meghan even happened: Even before his relationship with Meghan began, Harry was rumored to have plans to phase out

Source:: Cele|bitchy – News


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