By Abha Bhattarai | The Washington Post
Early in November, Kathy Woods calls a family meeting to discuss the season’s pressing question: Matching Christmas pajamas in stripes or solids?
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The routine began casually enough about five years ago, Woods said, but has become an annual holiday tradition that includes her three children, her dog and sometimes her mother and sister. (Her husband, however, declines to participate.)
“It’s like my big challenge every Christmas: Can I get everybody to put on these matching pajamas and sit still for a photo?” said Woods, who lives in Teaneck, N.J. “If I can, it’s a good year.”
Pajamas, of course, have long been standard holiday fare and, at times, a gift-giving cliche. But in recent years, retailers say social media — a wonderland for cheesy photos — have created a matching-pajama frenzy that has spread from niche retailers like PajamaGram and Hanna Andersson to mainstream chains. Even Oprah Winfrey has joined in. Family pajamas by Burt Bees Baby are on her “Favorite Things” list.
Coordinating sleepwear, retailers say, is the new ugly sweater: kitschy, extravagant and somehow irresistible.
Target said sales have grown every year since 2013, and this season it plans to offer 22 patterns, some with options for dogs and dolls. Walmart, meanwhile, is expecting another year of “hefty” sales growth for its one-piece, zip-up pajamas for adults. New this year: patterns depicting skiing polar bears and Santa riding a unicorn.
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“This is definitely a peak year” for matching sets, said Debbie Horton, senior sleepwear buyer for Walmart. “People aren’t just wearing them …
Source:: East Bay – Lifestyle