Boulder’s Alfalfa’s Market sells to Denver investors

The founders of Boulder’s Alfalfa’s Market have sold the natural grocer to two Denver-based investors who plan to revamp the Boulder location and expand across the Front Range.

Mark Retzloff and Barney Feinblum sold their majority shares in the company to Mark Homlish, vice president of property management firm Lincoln Property Company, and William “Tripp” Wall, vice president of wealth management company Alliance Bernstein. Financial terms of the private deal, including price and amount of shares sold, were not disclosed.

Founded in 1979 as Pearl Street Market, Alfalfa’s was an early natural and organic grocery. Growth forced it to move to 1651 Broadway in 1983, bringing along a name change. By 1996, it had grown to 11 locations and was acquired by Boulder’s Wild Oats, only to be divested when Whole Foods purchased Wild Oats in 2007.

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Retzloff and Feinblum bought the Broadway store and restarted Alfalfa’s in 2011. A second Alfalfa’sopened in Louisville, at 785 E. South Boulder Road, in 2014. Both men have been looking for investors for months, a spokesperson said; Feinblum to retire and Retzloff to focus on other ventures.

“We are pleased with the transition to a new majority shareholder and believe this local, Denver-based investment group is the right investor to help Alfalfa’s move forward,” said Feinblum via an emailed statement. “As other natural and organic food retail chains get gobbled up by larger companies, Alfalfa’s will continue to serve the needs of our local Colorado communities, and support local farmers and food artisans.”

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Source:: The Denver Post – Lifestyle

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