What do you think of when you hear the word Mackage? If you immediately responded with “leather jackets” you’re likely not alone.
“Before, you would get Mackage at a store like Aritzia,” Elisa Dahan, co-founder of the brand, says. “But Aritzia only has our leather jackets, so that provides a very specific perception of what the brand is.”
With the opening of the brand’s first retail store in Vancouver, a 1,325-square-foot shop located in Pacific Centre, Dahan hopes to provide shoppers with a broader insight into what the Montreal-based brand is really all about. (Hint: it’s about much more than just leather.)
A look inside the new Mackage store at Pacific Centre in Vancouver. Credit: Alan Chan/Very Polite Agency [PNG Merlin Archive]
Alan Chan, PNG
” data-medium-file=”http://wpmedia.vancouversun.com/2017/10/1111-feat-mackage-3-jpg.jpg?w=300″ data-large-file=”http://wpmedia.vancouversun.com/2017/10/1111-feat-mackage-3-jpg.jpg?w=640″ src=”http://wpmedia.vancouversun.com/2017/10/1111-feat-mackage-3-jpg.jpg?w=640″ alt=”A look inside the new Mackage store at Pacific Centre in Vancouver. ” srcset=”http://wpmedia.vancouversun.com/2017/10/1111-feat-mackage-3-jpg.jpg?w=640 640w, http://wpmedia.vancouversun.com/2017/10/1111-feat-mackage-3-jpg.jpg?w=150 150w, http://wpmedia.vancouversun.com/2017/10/1111-feat-mackage-3-jpg.jpg?w=300 300w, http://wpmedia.vancouversun.com/2017/10/1111-feat-mackage-3-jpg.jpg 700w” sizes=”(max-width: 640px) 100vw, 640px”>
A look inside the new Mackage store at Pacific Centre in Vancouver.
So, what should we be thinking of when we hear the word Mackage?
“Basically, we are your last layer — we are a fashion coat brand,” Eran Elfassy, the other half of the Mackage founding team, says. “We started as leather, but now we do everything from trench coats to wool coats to down coats.”
Mackage fur-trimmed coat, $850.
According to the stylish duo — who both showed up to the Vancouver store opening wearing their own lived-in and well-loved leather toppers from their own line — great style comes down to three elements: a great jacket, killer shoes and a fabulous handbag.
To date, they create designs that cover two of the aforementioned three categories. But, while the brand has expanded to include luxe leather handbags and other assorted accessories, as well as an edited ready-to-wear offering, in recent years, the founders say creating fashionable outerwear that features functional elements remains their main focus.
“The last layer is the finishing touch. Your last layer has to be as perfect as everything that you thought of wearing under,” Dahan says. “And that’s our focus.”
“We’re not just fashion, we’re also very technical in our jackets,” Elfassy adds.
To summarize, their mission is to shake up the way shoppers think about outerwear that features “technical” functions.
“I often say that, if you were to hear our coats described while you closed your eyes, you would expect a technical coat,” Dahan adds. “But, …
Source:: Vancouver Sun – Entertainment