Westward Music Festival
Sept. 14-17, various times | Vogue Theatre, Biltmore Cabaret, Imperial and Venue
Tickets and info: Wristbands from $59.50. Assorted individual concert tickets too at westwardfest.com
Matthew Gibbons is a positive attitude person. The founder of MRG Group is behind the new Westward Music Festival, a multi-venue event taking place in Vancouver which aims to prove that big music festivals aren’t over in our immediate area. They just need to be presented differently than mega gatherings such as the now Huka Entertainment Pemberton and Live Nation Squamish Music festivals.
Compared to these global corporate entities, MRG Concerts operates a dozen venues and entertainment properties in Toronto, Vancouver and Los Angeles. Among these are the Vogue Theatre and Biltmore Cabaret. Along with the Imperial and Venue, these are the locations of this new multiple venue music showcase.
“I think Westward is the beginning of a journey, one that comes naturally to us as a business based in Vancouver which is very intertwined with the music community at the Vogue, Biltmore and Yale,” said Gibbons. “The festival fan in the greater Vancouver area might need some reassurance of trust and we believe we can clearly deliver that. Our aim is to develop gradually and make the right connections in the community to create something enduring.”
With 15 shows all taking place within an under 3km distance, the event removes the need for trucked-in sites, camping and traffic jams. All factors which makes big festivals carry a hefty sticker price. With wristbands starting at $59.50 up to a maximum of $224.50 for the global wristband, and most shows also carrying individual ticket price options, attendees have the opportunity to pick and choose between headlining Odd Future cohort Vince Staples (Sept. 16, 6:30 p.m. at the Vogue), a killer bill of A Tribe Called Red with Hannah Georgas, NYC’s jazz-grooving Too Many Zoos and Clairmont the Second (Sept. 17, 6:30 p.m. at the Venue), or Juno Award-winning pop tunesmiths Dear Rouge with Little Destroyer and Seaborne (Sept. 15, 8 p.m. at the Imperial) and others.
It seems like an excellent way to market both a festival and a weekend of quite varied club gigs together under a single banner.
“We’re making the first step, which is to bring the artist and the public makes the second which is to show up,” he said. “And we’ll keep on coming up with different kind of packages …
Source:: Vancouver Sun – Entertainment