Chipotle adds queso to its menu nationwide

After a successful test run in California and Colorado, Chipotle Mexican Grill said Tuesday it will add queso to its menu nationwide starting Sept. 12.

“Although queso was the No. 1 requested menu item, we never added it to our menu before now because we wouldn’t use the industrial additives used in most quesos,” Steve Ells, founder, chairman and CEO of the Denver-based fast casual chain said in a statement.

Ells said the queso will vary from batch to batch depending on the aged cheddar cheese used, but that Chipotle will be the only national restaurant brand that uses no industrial additives or preservatives in its queso mix, which includes cheddar cheese, tomatillos, tomatoes and a variety of peppers.

Chipotle Mexican Grill introduced queso to 100 restaurants in metro Denver and 350 in the Los Angeles market on Aug. 1 following initial tests in its NEXT Kitchen in New York earlier this summer. Chipotle used customer feedback to tweak the recipe and adjust proportions to come up with what it viewed as the most popular recipe.

Prices will vary by city, but range from $1.25 to add queso to an entrée to $5.25 to have it as a large side order.

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Source:: The Denver Post – Lifestyle

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