From SFMOMA, the ultimate emoji — a texted work of art

It’s as if you were sitting in the studio of, oh, say, California painter Wayne Thiebaud and you casually mention you want a masterpiece of a scrumptious ice cream sundae and, voila, he whips up a triple-scoop banana split with cherries on top right in front of you, just for you and only you. Relish it. Ponder it. Taste it with your eyes.

OK, not quite as good, but almost — if you send a text to San Francisco Museum of Modern Art’s new Send Me SFMOMA feature (at 572-51), then type in a word, a color or even an emoji, it will send back, oh, say, a painting by Matisse or a photograph by Man Ray, or something more obscure. The selection is tailored to your whim and texted to your phone.

This is the museum’s new way of connecting you with culture on the fly. You’ll see a piece of art that might only be seen once — and only by you — for years to come, because the gizmo chooses something from the museum’s massive collection of 34,678 works, only 5-percent of which is on display in SFMOMA’s seven floors of gallery space. (And if you’ve walked the entire building like I have, you know that’s a ton of art right there!)

So when you type in “Send me (whatever),” like, “Send me ice cream,” you might not get that specific Thiebaud, but maybe Stephen Frykholm’s, “Herman Miller Summer Picnic poster,” 1980:

Screenshot of SFMOMA’s new “Send Me SFMOMA” feature. (Angela Hill/Bay Area
News Group)

Or perhaps Minor White’s, “Ritual Branch,” 1958, or “Port of Entry,” 1998, from Robert Rauschenberg:

Screenshot of SFMOMA’s new “Send Me SFMOMA” feature. (Angela Hill/Bay Area
News Group)

Instead of things, I tried asking for qualities and emotions instead. I typed in “Send me tranquility,” but nothing came up, which made me agitated. I tried, “Send me love,” and got this:

Screenshot of SFMOMA’s new “Send Me SFMOMA” feature. (Angela Hill/Bay Area
News Group)

Hey, I like furniture as much as the next gal — I’m sitting on some right now. But I don’t love it. So I tried “love” again. Same thing! Hard to believe there isn’t more love in SFMOMA than sofas.

“Send me dreams” got me this:

Screenshot of SFMOMA’s new “Send Me SFMOMA” feature. (Angela Hill/Bay Area
News Group)

Then I went for the classics, typed in “Marilyn” and was indeed rewarded with the famed Warhol. And on second pass received an interesting choice of Philippe Halsman’s “Marilyn-Mao”:

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> Screenshot of SFMOMA’s new “Send Me SFMOMA” feature. (Angela Hill/Bay Area
> News Group)
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While there’s still nothing like strolling the galleries, if you’re jonesing for modern art and can’t handle the city traffic, it’s not bad to have your own private smartphone art show. Especially when you’re hungry and you type in “Send me breakfast”:

Screenshot of SFMOMA’s new “Send Me SFMOMA” feature. (Angela Hill/Bay Area
News Group)

Source:: East Bay – Entertainment

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