Scott Galloway: the big 4 have created enormous wealth by tapping into our most basic instincts

Scott Galloway is a marketing professor at the NYU Stern School of Business and the founder of business intelligence firm L2. Galloway stopped by this week’s episode of The Bottom Line with Henry Blodget to explain how the big four became successful. Following is a transcript of the video:

So let’s talk about the big four, Amazon, Apple, Facebook, and Google. Effectively, what you have here is companies that have grown their value in the last eight years to the equivalent of the GDP of South Korea. We’ve never seen this kind of wealth creation so the question is how have they been able to do this?

And I would argue that they tap into these very basic instincts. I think Google is God — we used to pray to say “will my kid be better?” Now, we type in symptoms and treatment of croup and we get a more credible answer back. I think Facebook is love — love is empathy , a function of empathy is your interactions and your contact and your intimacy and I think Facebook is creating that. It’s an instinct to want to love and be involved in other people’s lives. Amazon is …read more

Source:: Businessinsider – Life

Source:: USA Culture News

(Visited 3 times, 1 visits today)

Leave a Reply

Your email address will not be published. Required fields are marked *